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Corporate legends and lore: the power of storytelling as a management tool

Neuhauser, Peg C.

Corporate legends and lore: the power of storytelling as a management tool - Austin PCN Associates 1993 - vii, 161p.

ISBN: 0070463263

Subjects--Topical Terms:
Communication in management
Communication in organizations
Corporate culture

Dewey Class. No.: 658.45 N395c

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Corporate legends and lore: the power of storytelling as a management tool

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