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Contagious

Berger, Jonah

Contagious why things catch on Jonah Berger - New York Simon & Schuster Paperbacks 2013 - viii, 244p

ISBN: 9781451686586

Subjects--Topical Terms:
New Products
Consumer behavior
Popularity-Economic aspects

Dewey Class. No.: 658.8342 B4532c

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Contagious

Welcome to LNMIIT Central Library
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