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Psychological foundations of marketing

Kimmel, Allan J.

Psychological foundations of marketing the keys to consumer behavior Allan J. Kimmel - 2nd - London Routledge 2018 - xviii, 465p

ISBN: 9781138219151

Subjects--Topical Terms:
Marketing-Psychological aspects

Dewey Class. No.: 658.80019 K571p2

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Psychological foundations of marketing

Welcome to LNMIIT Central Library
Online Public Access Catalogue