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Aaker on branding

Aaker, David

Aaker on branding 20 principles that drive success David Aaker - New Delhi Sage 2015 - xiv, 235p.

ISBN: 9789351503903

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management

Dewey Class. No.: 658.827 Aa41a

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Aaker on branding

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