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Principles and practice of social marketing

Donovan, Rob

Principles and practice of social marketing an international perspective Rob Donovan - New Delhi Cambridge University Press 2010 - xix, 504p.

ISBN: 9781107644328

Subjects--Topical Terms:
Social marketing
Marketing
Mass media

Dewey Class. No.: 658.8 D7194p

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Principles and practice of social marketing

Welcome to LNMIIT Central Library
Online Public Access Catalogue