Services marketing
Zeithaml, Valarie A.
Services marketing integrating customer focus across the firm Valarie A. Zeithaml...[et al.] - 7th ed. - Chennai McGraw Hill Education (India) Private Limited 2018 - xxxvi, 582p.
9789353160777
Service industries--Marketing
Customer services
Marketing
658.8 Z372s7
Services marketing integrating customer focus across the firm Valarie A. Zeithaml...[et al.] - 7th ed. - Chennai McGraw Hill Education (India) Private Limited 2018 - xxxvi, 582p.
9789353160777
Service industries--Marketing
Customer services
Marketing
658.8 Z372s7