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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - 3rd - New York Harper Business 1991 - 273p.

ISBN: 9780062353948

Subjects--Topical Terms:
High technology--Marketing
Technological innovations--Marketing

Dewey Class. No.: 658.8 m7811c3

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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Welcome to LNMIIT Central Library
Online Public Access Catalogue