Cutting edge advertising: (Record no. 1412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240722182510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170527s2016||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130128973 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 At24c |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aitchison, Jim |
| 245 #0 - TITLE STATEMENT | |
| Title | Cutting edge advertising: |
| Remainder of title | how to create the world 's best print for brands in the 21st century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice Hall |
| Year of publication | 1999 |
| Place of publication | Singapore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix,337p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| General subdivision | handbooks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Other Collection | Central Library | Central Library | 02/08/2017 | 659.1 At24c | 1535 | Text Book |