Business Analytics: Applications To Consumer Marketing (Record no. 24908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240110183914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351341598 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.401 K9676b |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kuruganti, Sandhya |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Basu, Hindol |
| 245 ## - TITLE STATEMENT | |
| Title | Business Analytics: Applications To Consumer Marketing |
| Remainder of title | Applications to consumer marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw Hill Education |
| Place of publication | Chennai |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 716p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic Planninig |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial management-Statistical methods |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Other Collection | Central Library | Central Library | General Books | 26/12/2023 | 51 | 974.25 | 658.401 K9676b | 19934 | Text Book |