Consumer behaviour: (Record no. 777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240722185651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170527s2016||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185989834 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 Sr38c |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Srivastava, K. K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behaviour: |
| Statement of responsibility, etc | in Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Galgotia Pub. |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 605p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market segmentation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khandai, Sujata |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Humanities and Social Science | Central Library | Central Library | 02/08/2017 | 658.8342 Sr38c | 869 | Text Book |