TY  - BOOK
AU  - W. Chan Kim
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - ManagementMarket segmentation; New products; management
ER  -