TY  - BOOK
AU  - Jack Trout
TI  - Trout on strategy: capturing mindshare, conquering markets
SN  - 9780070587601
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - McGraw Hill Education
KW  - ManagementMarketing-Management; Strategic planning; Success in business
ER  -