TY  - BOOK
AU  - Isdell, Neville 
TI  - Inside Coca-Cola: a CEO's life story of building the world's most popular brand
SN  - 9780312617950
U1  - 338.76092 Is2i 
PY  - 2011///
CY  - New York
PB  - St. Martin's Press
KW  - Soft drink industry
KW  - Chief executive officers
KW  - Coca
KW  - Cola Company
ER  -