TY  - BOOK
AU  - Rama  Bijapurkar
TI  - Customer in the boardroom?: crafting customer-based business strategy
SN  - 9.7881321064e+12
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - ManagementCustomer relations-Management; Strategic planning
N1  - 7283
ER  -