TY  - BOOK
AU  - Lutz, Bob 
TI  - Car guys vs. bean counters: the battle for the soul of american business 
SN  - 9781591844006
U1  - 338.7620973 L9789c 
PY  - 2011///
CY  - London
PB  - Penguin Books
KW  - New products
KW  - Automobile industry and trade
ER  -