TY  - BOOK
AU  - Patrick Barwise
TI  - Beyond the familiar: long-term growth through customer focus and innovation
SN  - 9.7804709763e+12
U1  - 658.812 
PY  - 2011///
CY  - San Francisco
PB  - Jossey-bass
KW  - ManagementSuccess in business; Customer services; Consumer satisfaction
N1  - 6537
ER  -