Berger, Jonah <br/><br/>
Contagious  why things catch on 
Jonah Berger 
 - New York  Simon & Schuster Paperbacks  2013 
 - viii, 244p 
<br/><br/><label>ISBN: </label>9781451686586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products<br/>Consumer behavior<br/>Popularity-Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.8342 B4532c