TY  - BOOK
AU  - Berger, Jonah
TI  - Contagious: why things catch on
SN  - 9781451686586
U1  - 658.8342 B4532c 
PY  - 2013///
CY  - New York
PB  - Simon & Schuster Paperbacks
KW  - New Products
KW  - Consumer behavior
KW  - Popularity-Economic aspects
ER  -