Kimmel, Allan J. <br/><br/>
Psychological foundations of marketing  the keys to consumer behavior 
Allan J. Kimmel 
 - 2nd 
 - London  Routledge  2018 
 - xviii, 465p 
<br/><br/><label>ISBN: </label>9781138219151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.80019 K571p2