TY  - BOOK
AU  - Kimmel, Allan J.
TI  - Psychological foundations of marketing: the keys to consumer behavior
SN  - 9781138219151
U1  - 658.80019 K571p2 
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Marketing-Psychological aspects
ER  -