TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Wisenblit, Joseph 
AU  - Kumar, S. Ramesh
TI  - Consumer behaviour
SN  - 9789332555099
U1  - 658.8342 Sch327c11  
PY  - 2016///
CY  - Noida 
PB  - Pearson
KW  - Consumer behaviour
KW  - Motivation research
KW  - Marketing
ER  -