Aaker, David  <br/><br/>
Aaker on branding  20 principles that drive success 
David Aaker 
 - New Delhi  Sage  2015 
 - xiv, 235p. 
<br/><br/><label>ISBN: </label>9789351503903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Aa41a