TY  - BOOK
AU  - Nettleton, David 
TI  - Commercial data mining 	: processing, analysis and modeling for predictive analytics projects: the savvy manager's guide
SN  - 9780124166028
U1  - 658.056312 N388c 
PY  - 2014///
CY  - Amsterdam
PB  - Morgan Kaufmann
KW  - Data mining
KW  - Management
KW  - Mathematical models
KW  - Data processing
ER  -