Ulrich, Karl T. <br/><br/>
Product design and development 
Karl T. Ulrich  
 - 5th ed. 
 - Chennai   McGraw Hill Education (India) Private Limited   2012 
 - xvi, 415p. 
<br/><br/><label>ISBN: </label>9789352601851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Production management<br/>Industrial engineering<br/>New products--Management
<br/><br/><label>Dewey Class. No.: </label>658.5752 Ul7p5