TY  - BOOK
AU  - Donovan, Rob 
AU  - Henley, Nadine 
TI  - Principles and practice of social marketing: an international perspective
SN  - 9781107644328
U1  - 658.8 D7194p 
PY  - 2010///
CY  - New Delhi 
PB  - Cambridge University Press
KW  - Social marketing
KW  - Marketing
KW  - Mass media
ER  -