TY  - BOOK
AU  - Kornberger, Martin
TI  - Brand society : how brands transform management and lifestyle
SN  - 9781107674875
U1  - 658.27 K8424b 
PY  - 2010///
CY  - New Delhi 
PB  - Cambridge University Press
KW  - Brand name products
KW  - Management
KW  - Popular culture
ER  -