TY  - BOOK
AU  - Prahalad, C. K. 
TI  - Fortune at the bottom of the pyramid
SN  - 9788177587760
U1  - 338.8881724 P8844t 
PY  - 2008///
CY  - Delhi
PB  - Wharton School
KW  - Developing countries
KW  - Economic assistance
KW  - Non-governmental organizations
ER  -