Witzel, Morgen  <br/><br/>
Tata  the evolution of a corporate brand 

 - New Delhi  Penguin Books  2010 
 - 222p 
<br/><br/><label>ISBN: </label>9780670084067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>India<br/>Tata Group
<br/><br/><label>Dewey Class. No.: </label>659.2 W789t