TY  - BOOK
AU  - Witzel, Morgen 
TI  - Tata: the evolution of a corporate brand
SN  - 9780670084067
U1  - 659.2 W789t 
PY  - 2010///
CY  - New Delhi
PB  - Penguin Books
KW  - Branding (Marketing)
KW  - India
KW  - Tata Group
ER  -