TY  - BOOK
AU  - Thaler, Richard H.
AU  - Sunstein, Cass R. 
TI  - Nudge
SN  - 9780141040011
U1  - 330.019 T327n 
PY  - 2009///
CY  - New Delhi
PB  - Penguin Books
KW  - Consumer behavior
KW  - Decision making-Psychological aspects
KW  - Economics-Psychological aspects
ER  -