TY  - BOOK
AU  - Maheswaran, Durairaj
AU  - Puliyel, Thomas
TI  - Understanding Indian consumers
SN  - 9780199479627
U1  - 658.8342 M2779u 
PY  - 2018///
CY  - New Delhi
PB  - Oxford University Press
KW  - Consumer behavior
KW  - Marketing-Psychological aspects
ER  -