Kumar, S. Ramesh <br/><br/>
Consumer behaviour  the Indian context (concepts and cases) 

 - 2nd ed 
 - Noida  Pearson  2017 
 - xi, 329p 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>India<br/>Branding (Marketing)<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.8342 K9601c2