TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer behaviour: the Indian context (concepts and cases)
SN  - 9789332586499
U1  - 658.8342 K9601c2 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - India
KW  - Branding (Marketing)
KW  - Brand name products
ER  -