Ries, Al  <br/><br/>
Positioning  the battle for your mind 
Al Ries 
 - New Delhi  McGraw Hill Education (India) Private Limited  2001 
 - xii, 246p. 
<br/><br/><label>ISBN: </label>9780070533752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Dewey Class. No.: </label>659.111 R445p