TY  - BOOK
AU  - Ries, Al 
AU  - Trout, Jack 
TI  - Positioning: the battle for your mind
SN  - 9780070533752
U1  - 659.111 R445p 
PY  - 2001///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Positioning (Advertising)
ER  -