TY  - BOOK
AU  - Morgan, James M. 
AU  - Liker, Jeffrey K.
TI  - Designing the future: how Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
SN  - 9789353166236
U1  - 658.5752 M8211d 
PY  - 2019///
CY  - Chennai
PB  - McGraw-Hill Education (India) Private Limited
KW  - Product design
KW  - Case design
KW  - New products
KW  - Lean manufacturing
KW  - Technological innovations
ER  -