TY  - BOOK
AU  - LeMay, Matt
TI  - Product management in practice : a real-world guide to the key connective role of the 21st century
SN  - 9789352136605
U1  - 658.5  L5416p 
PY  - 2018///
CY  - Mumbai 
PB  - Shroff Publishers & Distributors Pvt. Ltd.
KW  - Product management
KW  - Marketing
KW  - Management
KW  - New products
ER  -