TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Huan, Hooi Den  
TI  - Marketing for competitiveness : Asia to the world! in the age of digital consumers
SN  - 9789813201965
U1  - 658.80095 K8487m 
PY  - 2017///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing, Asia, Internet marketing
ER  -