TY  - BOOK
AU  - Rao, T.V.S. Ramamohan 
AU  - Bhattacharyya, Surajit 
TI  - Transient market power of firms
SN  - 9781527571495
U1  - 658.87 R1801t 
PY  - 2021///
CY  - United Kingdom
PB  - Cambridge Scholar Publishing
KW  - Market share
KW  - Marketing-Management
KW  - Customer loyalty
ER  -