Ries, Al <br/><br/>
22 immutable laws of marketing 

 - India  Profile Books Ltd  1993 
 - xii, 143p.  
<br/><br/><label>ISBN: </label>9781861976109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Negotiation
<br/><br/><label>Dewey Class. No.: </label>658.8 R445t