TY  - GEN
AU  - Ries, Al
AU  - Trout, Jack
TI  - 22 immutable laws of marketing
SN  - 9781861976109
U1  - 658.8 R445t 
PY  - 1993///
CY  - India
PB  - Profile Books Ltd
KW  - Marketing
KW  - Negotiation
ER  -