Mullins, John  <br/><br/>
New business road test  what entrepreneurs and investors should do before launching a lean start-up 

 - 5th ed. 
 - Noida  Pearson Education  2019 
 - xx, 337p.  
<br/><br/><label>ISBN: </label>9789353069964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>New business<br/>Lean manufacturing
<br/><br/><label>Dewey Class. No.: </label>658.11 M9177n