TY  - GEN
AU  - Mullins, John 
TI  - New business road test: what entrepreneurs and investors should do before launching a lean start-up
SN  - 9789353069964
U1  - 658.11 M9177n 
PY  - 2019///
CY  - Noida
PB  - Pearson Education
KW  - Marketing research
KW  - New business
KW  - Lean manufacturing
ER  -