Kuruganti, Sandhya Basu, Hindol <br/><br/>
Business Analytics: Applications To Consumer Marketing  Applications to consumer marketing 

 - Chennai  McGraw Hill Education  2015 
 - 716p.  
<br/><br/><label>ISBN: </label>9789351341598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Statistical methods<br/>Strategic Planninig<br/>Industrial management-Statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.401 K9676b