TY  - GEN
AU  - Sarin, Sharad
TI  - Business marketing: concepts and cases
SN  - 9789354665639
U1  - 658.8 Sa736b2 
PY  - 2023///
CY  - New Delhi
PB  - CBS Publishers & Distributors Pvt. Ltd.
KW  - Business marketing
KW  - Management
KW  - Customer
KW  - Organisation
KW  - Buying behaviour
KW  - Indian markets
KW  - Perspective and challenges
KW  - Business market strategies
ER  -