TY  - GEN
AU  - Alexander, Alison
AU  - Owers, James
AU  - Carveth, Rod
AU  - Hollifield, C. Ann 
AU  - Greco, Albert N. 
TI  - Media economics: theory and practice
SN  - 9780367242381
U1  - 338.4730223 Al261m3 
PY  - 2004///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Economics aspects
KW  - Industries
KW  - Practices
KW  - Media economics
KW  - Media industries
ER  -