TY  - GEN
AU  - Cahen, Fernanda 
AU  - Casanova, Lourdes
AU  - Miroux, Anne
TI  - Innovation from emerging markets: from copycats to leaders
SN  - 9781108708371
U1  - 338.064091724 C1191i 
PY  - 2021///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Globalization
KW  - Marketing
KW  - Service industries
KW  - Innovation
KW  - Markets
ER  -