TY  - BOOK
AU  - Enrico, Roger 
AU  - Kornbluth, Jesse
TI  - Other guy blinked: how pepsi won the cola wars
SN  - 0553051776
U1  - 338.766362 K8460 
PY  - 1986///
CY  - Canada
PB  - Bantam
KW  - Learning to lead
KW  - Controlling
ER  -