Malhotra, Naresh K. <br/><br/>
Marketing research:  an applied orientation 

 - 4th ed. 
 - Delhi  Pearson Education   2004 
 - xxix,834p. 
<br/><br/><label>ISBN: </label>9788129702562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Research design
<br/><br/><label>Dewey Class. No.: </label>658.83 M294m4