TY  - BOOK
AU  -  Malhotra, Naresh K.
TI  - Marketing research: an applied orientation
SN  - 9788129702562
U1  - 658.83 M294m4 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education 
KW  - Marketing research
KW  - Research design
ER  -